Member Service Excellence Spotlight: Daniela Damm, Access Credit Union

We’re thrilled to recognize Daniela Damm, Member Service Representative from Access Credit Union as our Member Service Excellence Spotlight winner for Q3!

After 15 years in the dental industry, Daniela decided to take a leap and completely change careers. During her daily commute from St. Malo to Winnipeg, she spotted a job posting and thought, why not try something new?

One year later, Daniela says working in the credit union system is so much more than she imagined. She loves connecting with members, investigating unique situations, and building relationships. Every day brings something different, and the team at Access Grunthal branch has been phenomenal.

What drives Daniela to go above and beyond? Members. She is passionate about understanding their perspectives, helping them through challenges, and making their experience exceptional. She turns moments of waiting—like when technology is catching up—into opportunities to build and strengthen relationships.

Her dedication earned her a Member Service Excellence Spotlight nomination from her supervisor.

During a routine interaction, Daniela’s sharp attention to detail led her to notice something unusual. Taking the initiative to investigate, she uncovered that a member had been targeted by a scammer. Thanks to her diligence and sound judgement, her credit union was able to act swiftly to protect the member. Her efforts in going above and beyond for the member did not go unnoticed and is just one of many examples of Daniela’s dedication to delivering A+ service.

When asked what being part of a co-operative means to her, Daniela shared:

“Being part of a co-operative for the first time has been eye-opening. Moving from a privately-owned dental office to a member-driven organization has taught me so much about collaboration and community. Even though Access is a large company, this branch feels like family.”

Her advice: Give members your heart. See things from their perspective and go beyond the transaction. We’ve all been in their shoes—be the person who makes a difference.

Congratulations, Daniela, for being selected for the Member Service Excellence Spotlight in Q3!

We are currently accepting nominations for Q4! Nominate your colleagues before Wednesday, December 31!

Member Service Excellence Spotlight - Q4 Nominations Open Now! — CUYLM

Profile: Hart Garfield, Assiniboine Credit Union

Hart Garfield 

Corporate Account Manager, Assiniboine Credit Union 

Career: 

Start in the credit union system: 2014 

In high school, Hart was drawn toward two very different career paths: one working with numbers, and the other as General Manager of the Winnipeg Blue Bombers. Today, his professional journey has taken him down the numerical route, and he couldn’t be happier with how things turned out. Rather than managing a football team, Hart now manages a portfolio of commercial members. His role allows him to problem-solve, deliver tailored services, and offer advice to help his members achieve their goals and aspirations. 

While Hart was studying in school, he worked part-time as a teller at a credit union. After graduating, he received an opportunity as an underwriter in the Business Financial Centre at Assiniboine Credit Union. After three years in that role, he started as a Commercial Credit Adjudicator, where he reviewed and approved commercial loan applications. Afterward, he re-joined the underwriter team, this time as the Senior Underwriter. This led to his current role as an Account Manager.  

Hart has spent three and a half years as an Account Manager, first Senior and now Corporate. He says every role he’s held helped him develop and grow his skillset in different ways, and he is truly grateful for each role he’s taken on.  

A typical day: 

As a Corporate Account Manager, Hart says every day is a little different. Most days involve member contact – either through emails, phone calls or in-person meetings – to handle requests, solve problems or check in. Hart maintains close relationships with all his members, staying informed about their evolving business needs. This ongoing connection helps him ensure he and his credit union deliver the right support and resources to help them succeed. 

This regular contact often leads to new loan applications. Hart has full ownership of his portfolio and applications, from structuring to underwriting and approving advances or funding, however both the underwriter and loan administration teams play a vital role in this process. Hart manages both the loan and deposit accounts of his portfolio, and it’s his job to grow both. This involves expanding existing relationships and finding new connections. As such, Hart attends many network events and business functions. Hart also conducts regular site visits, given that many of the loans he manages are tied to commercial real estate. These visits span both completed developments and active construction projects. Hart meets with members to monitor progress and the status of security.  

Lastly, in his role as a Corporate Account Manager, Hart plays a key role in overseeing the credit union’s syndication loans. This involves collaborating with financial institutions across Canada to foster strong relationships and contribute to the growth of the portfolio. At the heart of it all is his unwavering focus on members – every aspect of his work is driven by their needs, goals, and success. 

Continuous learning and improvement: 

For Hart, continuous learning and improvement starts with constantly asking questions. He makes a point to dig deeper into the “why” behind things, as this helps him see the bigger picture and avoid repeating mistakes. Additionally, he always takes time to reflect on his experiences and his skillsets, considering what worked well, what could be better next time, and what skills he can continue to develop. Hart says this cycle of questioning, exploring, and reflecting keeps him moving forward and becoming the best version of himself. 

Keys to success: 

Hart says the biggest contributing factors to his success have been hard work and willingness to learn. His strong work ethic was instilled in him by his parents, and he’s noticed these efforts help him stand out and succeed in his career. Additionally, his eagerness to learn – whether by enrolling in courses or volunteering for committees and task forces – has allowed him to broaden his skillset and demonstrate his strength as a team player. 

Recommended reading (or other resources) for young leaders: 

Hart names Good to Great by Jim Collins as his favorite leadership book – a recommendation from his mentor back in 2021 that continues to resonate with him today. He also suggests Start with Why by Simon Sinek and Turn the Ship Around by David Marquet. 

Guiding principles: 

Hart’s guiding principles center around honesty and transparency. He believes that clear, truthful communication is the foundation of trust in any relationship. In every action and interaction, he strives to be genuine, staying true to himself no matter the circumstance. Naturally hardworking, Hart approaches each task with a strong sense of responsibility and a commitment to doing his best, confident that consistent effort leads to meaningful results. Above all, he leads with kindness, treating others with respect in every situation. These values not only define his professional approach but also reflect how he aims to live his personal life. 

CUYLM participation: 

Hart served as a member of the CUYLM Executive Committee from 2021 to 2023. He says CUYLM had a huge impact on his career progression by significantly enhancing his leadership skills and providing numerous opportunities to collaborate on projects and work in team settings. He says it consistently challenged him to step outside of his comfort zone, which accelerated both his personal and professional growth. Through his involvement, Hart was able to build meaningful connections, not only with CUYLM executives but also with others across the wider credit union system. He says this was instrumental in expanding his network and broadening his perspective within the system. 

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Member Service Excellence Spotlight - Q4 Nominations Open Now!

Credit Union Young Leaders of Manitoba is building on the United Nations’ designation of 2025 as the International Year of Cooperatives by inviting our credit union colleagues to show the world what A+ service looks like.

We’re proud to continue our province‑wide Member Service Excellence Spotlight, which recognizes outstanding service across all credit unions. It’s a chance to shine a light on your amazing colleagues!

Nominate a teammate or share your own story of outstanding service in 2025 using the form below:

CUYLM's Member Service Excellence Spotlight - Nomination Form

Each quarter, one inspiring nominee will be selected to receive a gift card and be featured on CUYLM’s platforms (with their permission, of course!).

Stay tuned for an announcement about our Q3 winner!

If you nominated someone last quarter but your nomination was not selected, we encourage you to nominate them again!

Q4 nomination deadline: Wednesday, December 31, 2025.

CUYLM Updates & Takeaways From Our Recent Events

Executive Committee Recruitment

We’re excited to share that we are currently recruiting for positions on the CUYLM Executive Committee to serve 3-year terms starting January 2026. Applications will be accepted until Friday, November 14. Visit this page to learn about the benefits of serving on the committee, eligibility requirements, and apply today!

Mentorship Program

We’re also pleased to share that our Mentorship Program has been successfully running since the beginning of the year and will conclude on November 5. During the year, mentors and mentees have been meeting and learning valuable leadership skills. Stay tuned for our year-end recap!

2025 Inclusive Leadership in Action workshop

Growing Together: Young Leaders Explore Inclusive Leadership in Action

On September 25, 2025, emerging leaders from credit unions across Manitoba came together for CUYLM’s impactful workshop on Equity, Diversity, and Inclusion (EDI) coaching and leadership skills.

The in-person session, Inclusive Leadership in Action, was led by Phyllis Reid-Jarvis, MPH, CPC, DISM Certified, a respected leadership coach known for her work in intentional and inclusive leadership. Phyllis created a thoughtful and safe environment for participants to engage in meaningful conversations about bias, belonging, and the power of inclusive practices.

Participants explored topics such as the Invisible Caste System and its influence on workplace dynamics, learned practical EDI tools for effective coaching, and developed strategies to create safe spaces for dialogue. The session also encouraged personal reflection on empathy, self-awareness, and emotional intelligence – essential skills for anyone striving to lead with authenticity and compassion.

“Phyllis gave us the confidence to lean into these sensitive conversations with more understanding and compassion,” one attendee shared. “It was a powerful reminder that leadership isn’t just about professional growth –  it’s about empathy, awareness, and the courage to face uncomfortable truths.”

Workshops like this bring young leaders from across the province together to learn, connect and grow.  They also highlight the credit union system’s shared commitment to leadership development and inclusive practices – strengthening our cooperative values and shaping a more equitable future for all.

A very special thank-you to CUMIS for generously sponsoring the event and supporting the development of emerging credit union leaders across Manitoba.

KAIROS Blanket Exercise

On September 26, 2025, the CUYLM executive committee, alongside members of CUMAM, gathered at the Indigenous Family Centre in Winnipeg for a powerful and eye-opening experience: the KAIROS Blanket Exercise.

This immersive workshop, hosted by the Indigenous Family Centre Executive Director, Shannon Perez, offered participants a unique opportunity to explore the shared history of Indigenous and non-Indigenous peoples in Canada. Through storytelling and guided reflection, the KAIROS Blanket Exercise traced the impacts of colonization – from treaty-making and land displacement to the legacy of residential schools and ongoing systemic inequities. Participants stood on blankets representing the land, which were gradually removed to symbolize the loss of territory and rights. As facilitators narrated historical events and invited participants to embody different roles, the exercise fostered a deeper emotional and intellectual understanding of the lived experiences of Indigenous communities.

This visit underscored CUYLM’s dedication to reconciliation and community engagement, aligning with cooperative values of respect, equity, and social responsibility.

We extend our heartfelt thanks to the Indigenous Family Centre for welcoming us into their space and guiding us through such a meaningful journey. Experiences like these remind us that leadership is not only about vision and strategy – it’s about humility, understanding, and walking together.

Learn more about the Indigenous Family Centre and the KAIROS Blanket Exercise here: https://www.indigenousfamilycentre.com/the-blanket-exercise

Events, Executive CommitteeCUYLM
CUYLM Executive Committee is Recruiting for 2026 - Apply Now!

Calling All Young Leaders!  

Credit Union Young Leaders of Manitoba is recruiting for four positions on the CUYLM Executive Committee to serve 3-year terms starting January 2026.    

Are you interested in being a part of a team that:  

  • Empowers other young leaders to grow and prosper in and for the credit union system?  

  • Provides a forum for young credit union leaders to share ideas and visions?  

  • Promotes and encourages opportunities for peer and senior leader networking?  

  • Increases the visibility of the credit union system to the community?  

  • Mentors young credit union leaders?  

  • Collaborates and shares activities with the National Young Leaders Committee?  

Have we sparked your interest? Here's a little more info for you...  

Your time on the committee will be as valuable and rewarding as you want to make it. The committee provides you with opportunities, and it's up to you to make the most of it!  

Here's what to expect at the very least:  

  • Active participation on an assigned project team to accomplish tasks and goals for the year

  • Monthly 1 hour committee video conference call and related prep work

  • Approximately two in-person planning sessions with the full committee

  • The opportunity to attend networking and development events that may include system conventions, golf tournaments, career fairs, speaking arrangements and more

  • Up to 3-4 committee members are selected to attend these events

  • The opportunity to represent CUYLM at the national conference and/or other system-related events (that may include system conventions and meetings) if you progress into the role of Vice Chair or Chair

  • And most importantly, the chance to network and meet other young leaders within the credit union system who have the same passion you do for making positive changes in our system!

Are you ready to take the next step?   

To be eligible to apply for a position on the CUYLM Executive Committee, applicants must be:  

  • Prepared to be fully engaged in committee meetings. Committee meetings are hosted virtually every month for an hour in duration. Sub-committee meetings are held in addition to the committee meeting on a schedule dictated by the sub-committee.  

  • Excited to contribute to the creation and execution of CUYLM’s annual plan, including development and delivery of events and initiatives.  

  • Age 37 years or less at the time of application.  

  • Have not previously served as a member of the committee.    

  • Attain full support and a short reference from your direct manager/supervisor.  

Apply now:  

Visit our website to learn more and apply.  

Please apply on or before November 14, 2025.  

Join us for a virtual info session:  

If you’re thinking about applying and would like to know more about CUYLM, our recruitment process, or what it’s like to serve on the Executive Committee, join us for a virtual coffee break where we’ll answer your questions.  

Date: October 29, 2025  
Time: 11:00 AM  

If you’re interested, please register here.

Application Review Process  

Applications will be reviewed by the current CUYLM Executive Committee. The committee strives to establish an Executive Committee that is comprised of engaged and active young leaders while also balancing the need for proportionate representation across credit unions, including size and geographical location (rural vs. urban).    

CUYLM strives to be comprised of talented and dedicated members with a diverse mix of expertise, experience, skills, and backgrounds. The skills and backgrounds collectively represented on the committee reflect the diverse nature of our membership and the environment in which the committee operates.  

In the instance where there are two candidates who are equally qualified for the position, preference may be given to the candidate whose credit union is not yet represented on the committee.   

Questions:  

Please direct any questions to: cuylm@cucm.org.  

Executive CommitteeCUYLM
Profile: MC Laureano, Assiniboine Credit Union

MC (Maria Cristina) Laureano 

Community Relations & Social Media Specialist, Assiniboine Credit Union 

Career: 

Start in the credit union system: 2018 

In high school, MC contemplated becoming either an architect or a doctor, though she wasn’t certain which path to follow. She initially pursued medicine but realized it wasn’t the right fit for her. 

Instead, MC went on to complete post-secondary studies in communications and politics, which paved the way for her career as a communications professional in government and non-profit organizations.  

Eventually, she transitioned into the private sector, starting with a role in the insurance industry for just over a year. Since then, she has been with Assiniboine Credit Union where she continues to grow professionally. 

A typical day: 

MC says that every day looks different, and that’s one of the things she finds most interesting about her role. On any given day, she might be crafting a communications plan, reviewing grant and sponsorship applications, or engaging with members through social media. The variety keeps her work dynamic and rewarding. 

Continuous learning and improvement: 

MC is a lifelong learner who embraces every opportunity to grow, both professionally and personally. Through her workplace, she participated in the Winnipeg Chamber of Commerce’s Leadership Winnipeg program. Outside of work, she continues to challenge herself academically and is currently completing her master’s degree. 

Keys to success: 

MC says the biggest contributing factors to her success are that she is creative, curious, hardworking, open-minded, and enjoys working with and supporting others. 

Recommended reading (or other resources) for young leaders: 

One book that recently left a deep impression on MC is The Myth of Normal: Trauma, Illness and Healing in a Toxic Culture by Daniel Maté and Gabor Maté. She notes that it is a medical book, in a way, but it also explores the importance of balance, whatever that may look like for each individual, and the impact of stress and trauma on our lives.  

Guiding principles: 

Growing up, MC lived by the golden rule: treat others the way you want to be treated. But in recent years, her perspective has evolved. She now embraces the platinum rule: treat others the way they want to be treated. 

CUYLM participation: 

MC served on the CUYLM Executive Committee from 2022 to 2024. She appreciated the opportunities the committee provided to network with colleagues from credit unions across Manitoba. 

CUYLMProfile
Profile: Yomi Oduwobi, Me-Dian Credit Union

Yomi Oduwobi, PhD 

Compliance Officer, Me-Dian Credit Union 

Career: 

Start in the credit union system: 2019 

Growing up in an academic family, Yomi was surrounded by role models who nurtured his eclectic career ambitions, from travel journalism and law to lecturing and research. Their support and encouragement laid the foundation for a career path as multifaceted as his interests. 

He began his professional journey in academia, working as an international university researcher and instructor of English literature and English communication skills for law students. Seeking broader experience, Yomi pivoted to a project management role through an internship at Credit Union Central of Manitoba (CUCM), which led to a role as Manuals Project Assistant in the Lending and Compliance department. 

To gain frontline experience, he transitioned to a role in Member Services at Entegra Credit Union, before it merged with Assiniboine Credit Union, and later moved into his current role as Compliance Officer at Me-Dian Credit Union. 

A typical day: 

Yomi begins each workday by reviewing his calendar to prioritize tasks and prepare for meetings. He then checks Me-Dian Credit Union’s intranet, The Lodge, and CUCM’s CUCommunity for the latest news and updates. Once briefed, he turns his attention to investigating suspicious transactions or fraud cases, alongside other operational matters. 

Throughout the day, Yomi collaborates closely with frontline operations and member services, providing support and guidance on regulatory compliance. He also responds to requests or inquiries from associates and teams across finance, lending, commercial, governance, and project management. 

His interdisciplinary background is an asset when consulted on legal issues such as wills and estates, powers of attorney, contracts, fraud and scams, as well as the development and interpretation of policies and procedures. 

Continuous learning and improvement: 

Yomi is a lifelong learner whose academic and professional qualifications reflect his commitment to continuous growth. He holds bachelor’s degrees in both English and Law, a master’s and doctorate in English Literature, and a postgraduate diploma in Project Management. His credentials also include the Project Management Professional (PMP) designation, Canadian Anti-Money Laundering Institute (CAMLI) Compliance Officer and Practicing Associate designations, along with several management certifications. 

An avid reader and world traveler, Yomi approaches every experience as an opportunity to learn. Passionate about acquiring and sharing knowledge, he looks forward to conducting research and creating presentation materials for Me-Dian Credit Union’s monthly compliance training sessions. 

Keys to success: 

Yomi sees knowledge as the driving force behind his success. With a strong academic foundation and a wide range of experience, he is often regarded as a wellspring of insight. Equally important is the support and encouragement he receives from family, friends, and colleagues, who motivate him to continuously improve, pay it forward, challenge assumptions, and subvert stereotypes. 

Recommended reading (or other resources) for young leaders: 

  • Think Big: Unleashing Your Potential for Excellence by Ben Carson 

  • The Gap and the Gain: The High Achievers’ Guide to Happiness, Confidence, and Success by Dan Sullivan 

  • Outliers: The Story of Success by Malcolm Gladwell 

Guiding principles: 

  • Keep your dream alive; it will require patience and hard work. 

  • Becoming your authentic self may take time; appreciate the process as you evolve. 

  • Be knowledgeable and resourceful; opportunities may come when you least expect. 

CUYLM participation: 

Yomi served on the CUYLM Executive Committee from 2021 to 2023, an experience that directly paved the way for new career opportunities. During his tenure, he led the subcommittee responsible for launching CUYLM’s Mentorship Program, working closely with fellow committee member Randy Dagasdas, CEO of Me-Dian Credit Union. Recognizing Yomi’s skills, Mr. Dagasdas was elated when Yomi later accepted a position at Me-Dian Credit Union. 

CUYLMProfile
Learning Commons Update: Clarity in the Workplace

Looking for resources to aid your leadership development? CUYLM’s Learning Commons is a collection of resources curated by the CUYLM Executive Committee. The Learning Commons contains recommendations for books, articles, podcasts, videos and more on a wide variety of topics.

September 2025 Update:

We’ve added new resources! The theme of this update is clarity in the workplace. See what’s new below.

Reading:

Video:

Learning CommonsCUYLM
Profile: Megan Andrews, Steinbach Credit Union

Megan Andrews

Manager, Consumer Lending, Steinbach Credit Union

Career:

Start in the credit union system: 2010

Megan began her career as a part-time Member Services Representative at Assiniboine Credit Union. After transitioning to full-time, she advanced to a Senior Member Services Representative / Member Service Coordinator, where she focused primarily on front-line operations. Eager to move into lending, she shifted into a dual role as a Senior Member Services Representative / Financial Services Representative, eventually specializing as a Financial Account Manager.

Following a maternity leave, Megan joined Westoba Credit Union as an Assistant Branch Manager, then progressed to Branch Manager. After just over a year, she transitioned to Manager, Branch Service and Operations. Today, she has returned to her passion for lending in her current role as Manager, Consumer Lending at Steinbach Credit Union.

A typical day:

Megan’s day typically involves reviewing and approving lending deals that exceed her team’s authority limits and supporting her team through complex or challenging cases, which she says are increasingly common. Coaching and development are also key parts of her daily routine. She collaborates closely with the other two Consumer Lending Managers to identify opportunities for improvement and ensure a consistent, unified approach. She also works alongside her director to enhance and streamline branch processes.

Continuous learning and improvement:

Early in her career, Megan made a point to volunteer for every committee, process improvement initiative and task team available. These experiences gave her a deep understanding of end-to-end processes and highlighted areas for improvement. She has continued that practice, while also investing in formal education. Megan recently completed a Change Management Certificate and is currently pursuing the Governance Professionals of Canada Certification. Continuous learning is a priority—not just for Megan, but also for the teams she leads.

Keys to success:

Megan’s network has been a cornerstone of her success. She feels fortunate to have a strong circle of supporters—both within and outside the credit union system—who encourage her, challenge her, and offer honest feedback when she needs it most. She says maintaining those relationships has been invaluable. She also believes in stepping up, even when it feels intimidating. Volunteering for committees or projects not only expands your knowledge but also showcases your insights and contributions to others.

Recommended reading (or other resources) for young leaders:

Megan recommends anything Simon Sinek. She also notes that Jay Shetty has an amazing podcast that covers a variety of different topics.

Guiding principles:

Kindness, openness, clarity, and honesty. One principle Megan lives by is: “Clear is kind.” She keeps it posted nearby as a constant reminder. As a leader, Megan has learned that clarity, especially in tough conversations, is a form of kindness. It fosters growth, understanding, and development for everyone involved.

CUYLM participation:

Megan served on the CUYLM Executive Committee from 2021 to 2023. She says CUYLM was instrumental in expanding her professional network. It connected her with a diverse group of emerging leaders, as well as seasoned executives across the credit union system. These relationships have helped her build a strong support base, gain valuable insights, and open doors to new opportunities that have propelled her career forward.

CUYLMProfile
Learning Commons Update: Leading as a Quiet Leader

Looking for resources to aid your leadership development? CUYLM’s Learning Commons is a collection of resources curated by the CUYLM Executive Committee. The Learning Commons contains recommendations for books, articles, podcasts, videos and more on a wide variety of topics.

August 2025 Update:

We’ve added new resources! The theme of this update is leading as a quiet leader. See what’s new below.

Reading:

Podcast:

Video:

Learning CommonsCUYLM
Member Service Excellence Spotlight: Stephanie Bolduc, Steinbach Credit Union

We’re thrilled to recognize Stephanie Bolduc, Member Service Representative from Steinbach Credit Union as our Member Service Excellence Spotlight winner for Q2!

Stephanie was nominated by a colleague for stepping in to help members avoid a fraudulent situation, an outstanding example of care and vigilance in action.

Her journey began at Interior Savings in Ashcroft, BC, where she spent four years building strong relationships and supporting members. After relocating to Manitoba, she continued that journey with SCU in Steinbach, where she’s been making a difference for the past four years. Stephanie’s experience spans industries, from financial services to the airline sector, even supporting her husband’s diamond drilling business. Each chapter has shaped her empathy, grit, and ability to truly listen.

At SCU, she’s known for putting members first, not just as clients, but as people. She wears her “mom hat” with pride, offering thoughtful advice and heartfelt support. It’s not just about transactions, it’s about helping members leave with a smile, feeling seen and heard. To be part of a credit union is to be part of a family, and Stephanie embodies that spirit each day.

We received many inspiring nominations this quarter, each one a testament to how Manitoba’s credit unions go above and beyond in supporting their members with care, commitment, and heart. Thank you to everyone who participated!

Our Member Service Excellence Spotlight nominations for Q3 are now open! CLICK HERE to learn more and submit a nomination!

Profile: Kevin Baun, Rosenort Credit Union

Kevin Baun

Chief Operating Officer, Rosenort Credit Union

Career:

Start in the financial services industry: 2004
Start in the credit union system:
2008

Though raised in a family of bankers, Kevin had no interest in following their footsteps during his high school years. Nevertheless, his professional path led him into the financial services industry, a journey he now reflects on with gratitude. Kevin has held numerous roles, including call center support agent, teller, lender, mutual funds sales representative, call center manager, branch manager, sales and service manager, and manager of omni-channel delivery. He brings this breadth of experience to his role as Chief Operating Officer at Rosenort Credit Union.

A typical day:

Kevin admits that defining a “typical day” is difficult, but what remains constant is the focus on people. Whether he's in meetings, tackling projects, participating in huddles, coaching team members, or responding to emails, he says his days are enriched by working with others. He feels fortunate to work alongside incredible people who are committed to fostering a culture of learning, collaboration, and service to their membership.

Continuous learning and improvement:

One of Kevin’s favourite pastimes is reading, a habit that fuels his personal and professional growth. He also enjoys making the most of his time, so he turns his daily commute into an opportunity for learning by listening to audio books and podcasts on business, self-improvement, or leadership – as well as history shorts.

Keys to success:

Kevin considers himself fortunate to have supportive peers, leaders, mentors, friends, and family – including his incredible wife. Their belief in his potential, especially during moments when he struggled to see it himself, has had a lasting impact. He’s grateful for the chances others have given him and willingness to place their trust in him, and this motivates him to do his best and be worthy of that trust. He looks for ways to pay that forward whenever he can, offering others the same encouragement and opportunities.

Recommended reading (or other resources) for young leaders:

Some of the books Kevin recommends are: Start With Why, Find Your Why, and Leaders Eat Last by Simon Sinek; Good to Great and Built to Last by Jim Collins; Who Moved My Cheese? by Dr. Spencer Johnson; Dare to Lead by Brené Brown; and Tribes by Seth Godin. While the list goes on, including works by John C. Maxwell, Kevin encourages others to discover what inspires them, in whatever medium, be it paper, audio, or otherwise.

Guiding principles:

  1. Be the person you would look up to. This is a motto Kevin strives to embody in every interaction and decision, and he pauses to reflect on this before acting.

  2. Flip problems into opportunities. Kevin acknowledges this isn’t always easy, or even possible. Still, he believes it's important to recognize when things aren’t going well, and to train the mind to quickly shift from “Well, shoot” to “What can we do about it?”

  3. Surround yourself with people who lift you up – and keep you grounded. Positivity breeds positivity, he says, and the same is true for negativity. Kevin encourages others to choose their circle with intention, and likewise to continually earn the privilege of friendship.

  4. Don't assume, ask. Our minds are incredible, Kevin says. However, they are also quick to justify and rationalize situations. That means you are making up a story, often without the facts. This doesn't serve you, or the people involved. Don't assume, ask.

  5. Don't blame a zebra for its stripes. Accept people for who they are, he says, then refer to #3.

CUYLM participation:

Kevin served on the CUYLM Executive Committee from 2017 to 2020 and then continued his involvement afterward as part of an alumni support panel.

He describes the experience of being surrounded by a network of like-minded young leaders across the credit union system as invigorating.

Kevin looked up to the seasoned committee members and was inspired by the enthusiasm of his peers. He credits CUYLM with expanding his perspective, encouraging him to look beyond his current role and credit union to better understand the broader system.

He is grateful for the opportunities to learn, receive guidance and support, and play a role in bringing the committee’s ideas to life. Serving on the committee empowered him to lead, innovate, and gain hands-on experience in strategic planning, budgeting, project management and more.

Kevin deeply values the lasting connections he formed during his time with CUYLM. He describes it as an incredible life experience, one that enriched his career and personal growth in countless ways. “Whenever I think back on my time with CUYLM,” he says, “it’s with deep appreciation and fond memories.”

CUYLMProfile
Learning Commons Update: Burnout, Stress and Resilience

Looking for resources to aid your leadership development? CUYLM’s Learning Commons is a collection of resources curated by the CUYLM Executive Committee. The Learning Commons contains recommendations for books, articles, podcasts, videos and more on a wide variety of topics.

July 2025 Update:

We’ve added new resources! The theme of this update is burnout, stress and resilience. See what’s new below.

Books:

Articles:

Podcasts:

Learning CommonsCUYLM
Inclusive Leadership in Action: EDI Workshop for Young Leaders - Registration is Open!

Inclusive Leadership in Action: EDI Workshop for Young Leaders

Deadline to register: Monday, August 25, 2025.

Credit Union Young Leaders of Manitoba (CUYLM) is pleased to present Inclusive Leadership in Action, an in-person workshop for young leaders in the Manitoba credit union system. 

Led by leadership coach Phyllis Reid-Jarvis, this workshop offers an immersive learning experience focused on equity, diversity, and inclusion (EDI). Join us to gain actionable strategies to lead with empathy, confidence and purpose. This is more than a workshop, it’s a springboard for young leaders to drive meaningful change. 

Registration is now open – reserve your spot! 

Why this workshop?

  • Relevant Curriculum: This workshop covers essential leadership topics, including the Invisible Caste System and its impact on human rights, as well as the need for equity, diversity, and inclusion (EDI) in the workplace. 

  • Hands-On Experience: We believe in learning by doing. This workshop includes real-world case studies that allow you to apply your knowledge and skills in practical settings. You'll gain invaluable experience that will set you apart from your peers by using coaching tools such as the AADCAE Tool for Asking Questions. 

  • How to Create Safe Spaces for Dialogue: This workshop provides opportunities for creating and maintaining safe spaces for dialogue. You will collaborate with your peers to apply EDI principles and practices, building inclusive relationships that support you and your peers throughout your leadership journey. 

  • Personal Growth: Leadership is not just about leading others; it's also about personal growth. This workshop includes activities that focus on self-awareness, emotional intelligence, and resilience. You'll emerge equipped as a leader ready to face any EDI-related challenges. 

About the Facilitator

Phyllis Reid-Jarvis is a leading educator and consultant whose work centers around intentional leadership practices and advocacy. She works with leaders in organizations and communities to create a better working and living experience for all people. She is a Professional Certified Executive Coach (ICF), holds a Master of Public Health from the University of Manitoba, and is a certified MBTI Practitioner and Psychological Health and Safety Workplace Advisor. She also holds a certificate in Adult Learning from ATD. Phyllis is the author of several books and training resources on EDI and leadership. 

Event details:

Date: Thursday, September 25, 2025 
Time: 10:30 AM – 4:00 PM 
Location: Stride Place, 245 Royal Rd S, Portage la Prairie, Manitoba 
Dress Code: Business Casual 
Cost: $50 per person, lunch included 
Deadline to register: Monday, August 25, 2025 

Agenda:

10:30 AM – Registration 
11:00 AM – Lunch 
12:00 PM – 4:00 PM - Workshop 

Registration:

CLICK HERE TO REGISTER 

Login to CUCommunity to access the registration link. If you don’t have an account, please contact us for registration support.

Note: Your credit union’s current account at CUCM will be debited $50 for the workshop fee. Please ensure you have your credit union’s permission to attend before registering. Cancellations can be accepted until Friday, August 29. After this date, substitutions only. 

Questions & Support:

For questions about the workshop or support, please contact us.

EventsCUYLM
CUYLM Promotes System DEI Focus with Participation in Canada's 50-30 Challenge

Credit Union Young Leaders of Manitoba (CUYLM) is proud to announce its participation in the 50 – 30 Challenge, meeting the criteria not only in 2025, but for the past several terms.  

The 50 – 30 Challenge was an initiative between the Government of Canada, Canadian businesses, and diversity organizations. The goal of the initiative was to challenge Canadian organizations to increase the representation and inclusion of diverse groups within their workplaces, while highlighting the benefits of giving all Canadians a seat at the table. 

The 50 – 30 Challenge asked that organizations aspire to two goals: 

  • Gender parity (50% women and/or non-binary people); and 

  • Significant representation (30%) of members of other equity-deserving groups, including those who identify as Racialized, Black, and/or People of colour ("Visible Minorities"), People with disabilities (including invisible and episodic disabilities), 2SLGBTQ+ and/or gender and sexually diverse individuals, and Aboriginal and/or Indigenous Peoples. 

2,853 organizations participated in the 50 – 30 Challenge, among them Canadian Credit Union Association (CCUA)

The CUYLM Executive Committee, comprised of talented and dedicated members with a diverse mix of expertise, experience, skills, and backgrounds, reflects the diversity of credit union membership and the environment in which the committee operates.  

“We strongly believe in the benefits that diverse representation brings – not only to our committee but to the credit union system as a whole,” says Paige Marchand, 2025 Chair of the CUYLM Executive Committee. “We have seen evidence year after year that by having diversity within our committee, we are awarded with new ideas, perspectives, and contexts for decision-making.” 

The Manitoba credit union system, using the seven cooperative principles as its compass, was built on the values of openness and inclusivity, believing that every individual, regardless of their background, deserves access to financial services and educational opportunities. This belief is enshrined in non-discriminatory membership policy, ensuring that everyone is welcome to join and benefit from credit union services. 

Following that compass and in support of the 50 – 30 Challenge commitment, CUYLM has implemented several DEI initiatives, including: 

  • Truth and Reconciliation: Actively engaging in truth and reconciliation learnings to address historical injustices and promote healing within our respective communities. By acknowledging and learning from the past, the system can build a more inclusive and equitable future. 

  • DEI Training and Development: Providing ongoing DEI training and development opportunities for committee members, enhancing understanding, fostering empathy, and equipping leaders with the skills needed to champion DEI within our provincial system. 

  • Inclusive Recruitment Practices: Established inclusive recruitment practices to ensure the committee reflects the diversity of our collective memberships. By prioritizing diversity in the onboarding process, CUYLM aims to create a more inclusive culture. 

Ian Gould, Vice-Chair of the CUYLM Executive Committee, shares “DEI is not just a buzzword for us; it is a fundamental aspect of our identity and mission. By embracing diversity, equity, and inclusion, we honor our founding cooperative values and strengthen our commitment to education and community empowerment. We call on all credit unions to join us in this vital endeavor.” 

The CUYLM Executive Committee urges all credit unions to recognize the importance of DEI and to invest in initiatives that promote diversity, equity, and inclusion. Presenting a united front in this space will create a credit union system that is not only more just and equitable, but also more innovative and resilient. Together, we can lead the way in building a financial system that truly serves everyone. 

Here’s how your credit union can get started: 

Learn more and access a variety of resources prepared by the 50 – 30 Challenge Ecosystem Partners to assist organizations in their efforts toward diverse and inclusive workplaces by visiting the Government of Canada website.  

Profile: Jaret Murray, Stride Credit Union

Jaret Murray

VP Agriculture & Commercial Experience, Stride Credit Union

Career:

Start in the credit union system: 2006

In high school, Jaret’s career aspirations revolved around his desire to be involved in agriculture at some level, and he considered careers in education or veterinary medicine.

After earning his university degree, he briefly worked with the Province of Manitoba’s Assessment Branch before transitioning into a Sales Agronomist role at Portage Co-op. There, he scouted fields and sold seed, fertilizer, and crop protection products.

In 2006, Jaret took a pivotal step into finance, joining Portage Credit Union as a Financial Services Officer. By late 2006, he advanced to an Account Manager position, and in 2014, he was named successor to the VP Lending role, overseeing the Agriculture and Commercial department.

Following the 2017 amalgamation of Portage and Austin Credit Unions, which formed Stride Credit Union, Jaret became VP Agriculture & Commercial Experience, a role he continues to enjoy today.

A typical day:

On a typical day, Jaret works with Account Managers to navigate member inquiries, identify opportunities and mitigate challenges. Strategically, he focuses on reviewing staff training opportunities, analyzing data management opportunities and exploring digital connections for improved internal and external efficiencies.

Continuous learning and improvement:

Jaret strives to actively listen and relate the experiences of those around him to his role and organization. He believes in the importance of trying new things, understanding that success is a journey rather than an immediate outcome. The real value, he says, often lies in lessons learned along the way. Jaret has found that consciously making one small thing better each day leads to significant growth over time.

Keys to success:

Jaret says a key to his success is his willingness to challenge both his own assumptions and those of others. He also values collaboration and finds that working with a strong group of peers to raise the bar together has been very beneficial. 

Recommended reading (or other resources) for young leaders:

Jaret gravitates toward agricultural and economic podcasts, which he listens to on the go. He notes that there is a plethora of podcasts and YouTube content on the topic of leadership and encourages exploring what resonates most with you.

Guiding principles:

Jaret believes that honesty, hard work and communication are keys to moving teams forward.

CUYLM participation:

As a former member of the CUYLM Executive Committee, serving from 2016 to 2019, Jaret says CUYLM helped him connect with other aspiring young leaders within the credit union system. These relationships have provided valuable sounding boards for operational and strategic discussions and enriched his professional and personal growth.

CUYLMProfile
Learning Commons Update: Growth Mindsets

Looking for resources to aid your leadership development? CUYLM’s Learning Commons is a collection of resources curated by the CUYLM Executive Committee. The Learning Commons contains recommendations for books, articles, podcasts, videos and more on a wide variety of topics.

June 2025 Update:

We’ve added new resources! The theme of this update is growth mindsets. See what’s new below.

Books:

Articles:

Podcasts:

Videos:

Learning CommonsCUYLM
Profile: Josh Roels, Me-Dian Credit Union

Josh Roels

Manager of Operations, Me-Dian Credit Union

Career:

Start in the credit union system: 2006

Josh entered college with the goal of becoming an accountant. However, a summer job at a credit union sparked a new interest, inspiring him to shift his second-year studies toward financial services.

After gaining experience as a Member Service Representative (MSR), Josh progressed through various roles from Loans Clerk, Loans Officer, Commercial Credit Officer, Branch Manager, Senior Commercial Manager, Manager of Lending and into his current role as Manager of Operations at Me-Dian Credit Union.

A typical day:

As the Manager of Operations, Josh has a range of shifting priorities and he adapts to the demands of each day. He oversees all member-facing activities, manages third party relationships, and works on strategic operational initiatives, planning any required system changes for banking systems, online banking platforms, or CRM systems. Josh also collaborates with operational managers to remove barriers and identify opportunities to create processes and procedures to help ensure consistent member service and employee satisfaction.

Continuous learning and improvement:

Personal and professional growth is an important priority for Josh. Each year, he creates a plan for his development, setting specific goals and seeking out books, courses, and workshops to help him achieve them. He takes advantage of mentorship opportunities, learning from others with industry experience and leveraging their insights to navigate challenges. Over the years, Josh has received excellent coaching that strengthened his problem-solving skills and empowered him to think critically and independently.

Keys to success:

Josh says the biggest contributing factor to his success is that he’s self-motivated and seeks out opportunities for growth. Though making time for learning can be challenging, he believes in pushing yourself, and that people are often capable of more than they realize.

Recommended reading (or other resources) for young leaders:

For self-development, Josh is a regular listener of The Mindset Mentor podcast by Rob Dial. For credit union industry knowledge, he listens to the Grow Your Credit Union podcast. Two books Josh recently found to be insightful were Good to Great by Jim Collins and Winning on Purpose by Fred Reichheld.

Guiding principles:

Josh's leadership approach is shaped by the following core values, which he applies in his role:

  • Honesty - being honest in his interactions

  • Respect - giving respect to everyone

  • Wisdom - sharing and receiving wisdom from others

CUYLM participation:

As a former member of the CUYLM Executive Committee, Josh gained valuable opportunities to connect with credit union peers, expand his network, and strengthen his leadership skills. The experience also enabled him to navigate shared challenges and work collaboratively toward overcoming them.

CUYLMProfile
Learning Commons Update: Increase Focus, Memory & Concentration
Learning CommonsCUYLM
Profile: Tyronne Wall, Rosenort Credit Union

Tyronne Wall

Regional Branch Manager – Executive Team, Rosenort Credit Union

Career:

Start in the credit union system: 2007

In high school, Tyronne dreamed of attending post-secondary education to pursue a career as a doctor. However, his ambitions ultimately steered him toward a different path—one that blossomed into a successful career in the credit union system.

Starting as a casual Member Service Representative (MSR) at Heartland Credit Union, his role soon transitioned into a permanent position. His eagerness to grow saw him taking on responsibilities as an MSR Trainer and ATM Administrator.

In 2008, Tyronne embraced the opportunity to join a career development program, where he gained hands-on experience across a variety of roles, including Call Centre Representative, Receptionist, Loans Administrator, Financial Service Representative and Personal Account Manager.

This diverse exposure prepared him for his next step in 2010, when he became a Commercial Account Manager—a role he held for six years before advancing to Branch Manager at Rosenort Credit Union.

By 2024, Tyronne reached a significant milestone in his career, being promoted to Regional Branch Manager and joining the executive team of Rosenort Credit Union.

A typical day:

Tyronne's typical workday revolves around guiding and supporting his staff. He is accessible to his team, helping them reach their goals and fostering their professional growth. Alongside his dedication to staff development, he prioritizes serving members, making himself available at the branch to meet with them personally and address their needs.

Continuous learning and improvement:

To foster continuous learning and growth, Tyronne draws inspiration from a friend's advice: “We are only growing when we are doing the things that make us uncomfortable.” By intentionally stepping into discomfort—whether it’s enrolling in a challenging course or delivering a speech—Tyronne discovers opportunities to gain new knowledge and develop valuable skills.

Keys to success:

Tyronne believes the biggest contributing factor to his success is “CARE”.  He has made it his personal mission to care for the credit union he works for, the members they serve, and his fellow employees. 

Recommended reading (or other resources) for young leaders:

Tyronne emphasizes that the two most valuable resources for young leaders are their membership and fellow leaders within the credit union. Engaging in conversations and actively listening to your membership, he notes, can provide invaluable insights into how to better meet their needs. Similarly, building meaningful connections with other leaders within your organization allows you to learn from their experiences and adopt proven strategies that can enhance your own leadership skills.

Guiding principles:

The following principles guide Tyronne:

  • Excellence: In everything he does, he is committed to doing it to the best of his ability.

  • Care: To make sure his actions are those that look after the wellbeing of others.

  • Determination: To never give up and see things through to the end. 

CUYLMProfile