Profile: MC Laureano, Assiniboine Credit Union

MC (Maria Cristina) Laureano 

Community Relations & Social Media Specialist, Assiniboine Credit Union 

Career: 

Start in the credit union system: 2018 

In high school, MC contemplated becoming either an architect or a doctor, though she wasn’t certain which path to follow. She initially pursued medicine but realized it wasn’t the right fit for her. 

Instead, MC went on to complete post-secondary studies in communications and politics, which paved the way for her career as a communications professional in government and non-profit organizations.  

Eventually, she transitioned into the private sector, starting with a role in the insurance industry for just over a year. Since then, she has been with Assiniboine Credit Union where she continues to grow professionally. 

A typical day: 

MC says that every day looks different, and that’s one of the things she finds most interesting about her role. On any given day, she might be crafting a communications plan, reviewing grant and sponsorship applications, or engaging with members through social media. The variety keeps her work dynamic and rewarding. 

Continuous learning and improvement: 

MC is a lifelong learner who embraces every opportunity to grow, both professionally and personally. Through her workplace, she participated in the Winnipeg Chamber of Commerce’s Leadership Winnipeg program. Outside of work, she continues to challenge herself academically and is currently completing her master’s degree. 

Keys to success: 

MC says the biggest contributing factors to her success are that she is creative, curious, hardworking, open-minded, and enjoys working with and supporting others. 

Recommended reading (or other resources) for young leaders: 

One book that recently left a deep impression on MC is The Myth of Normal: Trauma, Illness and Healing in a Toxic Culture by Daniel Maté and Gabor Maté. She notes that it is a medical book, in a way, but it also explores the importance of balance, whatever that may look like for each individual, and the impact of stress and trauma on our lives.  

Guiding principles: 

Growing up, MC lived by the golden rule: treat others the way you want to be treated. But in recent years, her perspective has evolved. She now embraces the platinum rule: treat others the way they want to be treated. 

CUYLM participation: 

MC served on the CUYLM Executive Committee from 2022 to 2024. She appreciated the opportunities the committee provided to network with colleagues from credit unions across Manitoba.